Onsite Experiences
Interactive, brand-aligned pop-ups embedded into the clients' websites to show users personalized special offers.
Visual Design
Project Overview
Client: Various
Industry: SaaS, E-Commerce, Luxury, Publishing
My Role: Senior Visual Designer
Background
As part of the marketing packages by Wunderkind offered to clients, I designed onsite experiences following the client's brand guidelines to entice users to receive special offers by submitting their info. While they vary in deployment styles, they usually come in the form of overlays, bottom bars, top bars, etc. Aside from design, this also requires HTML/CSS coding knowledge to ensure everything runs smoothly when it launches on the client's site.
Design Process
The initial designs are first created in Figma for client approval after receiving the brand guidelines. I start by creating a brand kit based on the guidelines that can then be used across all typed of deployments in a consistent style. This includes, font stylings, buttons, colors, and HTML/CSS used to animate elements.
I then migrate the designs into an internal, proprietary software to create the builds that will be set live in the campaign settings later. While in the process of building, I also do technical reviews on each deployment so that the creatives do not cause CSS bleed or break onsite.
Select Client Designs
