Project Overview

Client: Social Entrepreneurship and Innovation Lab
Industry: Education, Social Impact
My Role: Graphic Designer

Background

Founded by the WashU Brown School and WashU Olin Business School, the lab seeks to spark new ways of tackling complex social problems with campus and community members. I was tasked to refresh the lab's branding to be more modern. Some examples of work I took initiative in included creating the annual report and various print collateral to support the mission.

Design Process

With creative feedback and assets from the SEI team, I designed the annual report within InDesign to be viewed online and available in print. This meant that it was designed with legibility and accessibility in mind, so that the community felt comfortable reading and following along the pages. As part of the refresh, I utilized the lab's brand colors in various ways to make graphics stand out more, and they were also good to use for stickers. Below are select pages from the report and print collateral given to the public.

Annual Report

One Pagers and Infographics

Stickers and Decals