Onsite Experiences

Interactive, brand-aligned web deployments using UI/UX best practices to present personalized special offers for users.

UI Design

Project Overview

Client: Various
Industry: SaaS, E-Commerce, Marketing, Publishing
My Role: Senior Visual Designer
Timeline: 1-7 days for sole design work depending on project

Background

As part of the services Wunderkind offered to clients, I designed onsite pop-up experiences following the client's brand guidelines and any templates to entice users to receive special offers by submitting their info, usually an email or phone number. While they vary in deployment styles, they usually come in the form of overlays, bottom bars, top bars, etc. These creatives are then set into campaigns to go live, occasionally also undergoing A/B testing with different deployments to see which performs better for conversion and submit rates.

During my time at Wunderkind, I managed a $22.1M book of business supporting 60+ of the company’s biggest clients (ARR $150K - $3M). My portfolio of work spanned across multiple industries including fashion, tech, food, luxury, beauty, travel, home, sports, health, finance, entertainment, and education.

Results

An example of the impact well-designed onsite experiences create in this case study for OMNI Hotels & Resorts:

150,000	20%
Loyalty signups in a year	Subscriber growth over 3 years

Design Process

The initial designs are first created in Figma for client approval after receiving the brand guidelines and assets. I start by creating a brand kit based on the guidelines that can then be used across all typed of deployments in a consistent style. This includes, font stylings, buttons, colors, and HTML/CSS used to animate elements. Aside from design, this also requires HTML/CSS coding knowledge to ensure everything runs smoothly when it launches on the client's site.

I then migrate the designs into an internal, proprietary software to create the builds that will be set live in the campaign settings later. While in the process of building, I also do technical reviews on each deployment so that the creatives do not cause CSS bleed or break onsite. Depending on the geo location of the client I adhere to CASL/GDPR legal compliance standards on top of ADA accessibility guidelines.

Clients I've had the honor to design for include Macy's, TJ Maxx, OMNI Hotels & Resorts, Christian Louboutin, Shiseido, Lenovo, Uniqlo, Funko, and more.