Logitech & Logitech G

 Logitech & Logitech G Designs

Logitech is a client Wunderkind first acquired in March 2023 due to good word of mouth from their POC who had experience working with Wunderkind in the past. Through a collaboration with another designer, we worked on the onsite and email designs for Logitech and their gaming brand Logitech G for US and CA territories. A notable challenge during onboarding was both brands featuring their own unique branding guidelines to differentiate from each other in tone, imagery, and branding.

All the designs strictly followed branding guidelines, WCAG best practices, and CASL requirements to be responsive across all devices. The onsite creatives were done using Wunderkind’s proprietary builder while emails were first designed in Figma before being sent to the Email Engineering team for coding. Emails are coded with Klarna implementation for US emails only. To help differentiate the two brands from the get-go, the main Logitech brand utilizes a light brand style versus the Gaming brand’s dark style. We then further refined the differences through fun imagery and layout designs. Despite this, to maintain their connection to each other, the type treatment is kept the same.

After finishing the designs, the client was impressed with the work and only asked for 2 rounds of edits before pushing the designs to coding and going live. As of July - August 2023, they are still a Wunderkind client and have seen an increase in revenue:

$123K in average monthly revenue from email | 3.66% average submit rate (higher than the industry standard of 2.0 - 3.1%)

Onboarding Email Designs

Current Live Email Designs:

Since launch, the email layouts have largely remained the same, albeit Logitech G had more significantly design changes. By default, grids are populated with at least 4 items in the grid, up to 6 items total.